Adam Chandler - Expert Media Buyer
& Digital Marketer Extraordinaire
Welcome to
Adam Chandler's Digital Marketing Portfolio
About Me
As a largely self-employed digital marketer for the past 16 years I've become proficient in copywriting, content creation, media buying, video marketing and funnel creation.
I live in Northwestern, Colorado with my beautiful wife Stefanie and our new baby, Cora.
At 43 years of age I enjoy playing the piano, a hobby I've been engaging in for almost 5 years now. Growing up in Vermont and currently living near Steamboat Springs ski resort in CO, I've been snowboarding since age 12.
Education has been a big passion for me since launching my digital marketing career in 2008. In that time I've been blessed to find some amazing mentors and coaches in the world of marketing, copywriting, media buying and personal development.
I've also shared my marketing and lead-generation expertise with thousands of students through my own books, courses, coaching programs, online content and live events. Although I no longer produce my own events, or develop my own marketing courses, I am very proud of this chapter of my professional life.
Funnels
Solar Sales Rep Recruiting Funnel
This is a recruiting funnel we used to enroll dozens of experienced solar sales reps from key markets around the country into this clients solar sales team.
I used ChatGPT to create the HTML code and formula we used for the 'Commission Calculator' which we highlighted in the VSL (Video Sales Letter). This innovation allowed us to highlight how much more money the solar sales reps could make by selling solar with this clients company vs. their current EPC.
$67 Info Product with
$97-$197/mo upsell
The 5 day solar 'own your solar leads' course is an info product my team and I designed for the solar marketing agency. We offered a $67 front-end and a $24 order bump with a whopping 85% take rate!
The upsell was the choice between our CRM system for $97/month or the CRM system and an accompanying Chat bot for $197/month. We had a 30% conversion rate to the $97 system and half of the upsell buyers went with the $197/mo chatot option.
Lead Magnets
The Definitive Guide to Residential Solar in the U.S. was one of our most successful lead magnets, generating thousands of homeowner leads from a combination of Facebook ads and TikTok ads. The end result was dozens of high ticket sales for our solar clients.
The Digital Enrollment Machine was a lead magnet I used to generate leads for my digital marketing coaching program. It was a great way to educate prospects and establish trust and authority. This is known as a "Free+ Shipping" offer that ended up booking hundreds of high quality sales appointments for our sales reps.
VSL's
Featured Image Ads
5 Day 'Own Your Solar Leads' Course
I created this ad featuring my partner Zach Napier and our 5 day own your solar leads course. We created the $67 course, the sales page and funnel, and the Solar Market Makers CRM system (our whitelabel version of GHL), that we upsold for $97/month for the CRM system and with a ChatBot for $197/month. This was all for an offer we created for solar sales professionals, affiliates and solar business owners teaching them to source their own solar leads using our templates and systems.
Thrive Acupuncture Ad
This is an ad I created for an acupuncture clinic in Belmar, New Jersey. I designed a sales funnel and used this image ad campaign to drive the traffic with Meta-Ads. Canva is my favorite tool for creating image ads and lots of other marketing assets I create for clients and my own offers.
Solar Savings Guide for Homeowners
While the 5 day own your solar lead system ad featured above was designed for solar business owners and sales professionals, this ad was geared towards homeowners who wanted to save on their home's electricity costs with solar energy.
For this ad, I created the simple solar savings guide lead magnet and sales funnel first, then designed this corresponding image ad to drive traffic to the funnel. The entire PDF guide, VSL funnel and creative, just like all my content focused on education first and sales second.
Featured Video Ads
Florida Homeowner Solar Ad
This is an ad I created to generate homeowner leads for solar sales reps and business owners in the state of Florida. We ran the ad on YouTube and sent the traffic to a customized landing page that was congruent with the video. The combination produced very high quality, high intent solar leads, many of whom became high ticket solar sales for my clients. I shot new intros and created the same ads for AZ, MA, CT, NJ, TX & other U.S. states.
Homeowner Insurance Ad
This is a video ad I recently launched to create homeowner insurance leads. I took an actual event from my own life and turned it into the script for the video first. Once I had that I used VEED, one of my favorite video tools to dramatize the event with sound effects, B-Roll video footage, a voiceover file and my own images. I like using stories like this in my ads to maximize engagement.
Mobile Friendly Video ads for TikTok and YouTube Shorts
Debt Relief Video Ad
(Made w/ VEED)
Coaching Program Video Ad (TikTok)
Online Business Video Ad
(TikTok)
TOOLS
On top of my proficiency with ad platforms like Meta (FB and IG), Google, TikTok and LinkedIn, these are my favorite marketing tools for launching new image-ad and video-ad creatives, increasing sales conversions and scaling the RIO of paid advertising campaigns. I consider myself an expert with the following tools and software programs:
GoHighLevel (GHL)
I've been actively building funnels , workflows and other marketing infrastructure with GHL for over 4 years. It is the best all in one marketing tool available in my opinion. I require that all my clients use either their own HighLevel CRM or use my Whitelabel version of the software. The software seamlessly integrates with ad platforms like Meta, TikTok and LinkedIn. Weather you have a local mom and pop shop or a fortune 500 brand, this tool can be the all-in-one solution for your entire digital marketing infrastructure. P.S. I used GHL to build this website.
Canva (Visual Graphics Tool)
Canva is my favorite tool for creating images, weather for crafting image-ads or image elements for video ads, or funnels. I am much more a professional copywriter than I am a visual artist so I use the pro version of Canva to help me bridge the gap while creating stunning visual designs. I often joke that you'd have to be a photoshop master and a professional graphic designer a decade ago, to do what anyone can do with Canva today. When you understand marketing and human psychology and you combine that with an intimate knowledge of how to use Canva, you can make amazing, high converting ads and other vital graphics with Canva.
Veed (Video Marketing Software)
I've used lots of video editors and video marketing tools over my 16 year digital marketing career and with its AI integrations, VEED is my new favorite. The PRO version of this software allows me to crank out professional, high converting videos for any offer, and test new hooks and CTA's with ease.
Hyros (Attribution Tracking for ad campaigns)
Hyros is a third-party ad tracking and attribution platform that helps businesses understand their ad performance and optimize their ad spend. It tracks customer interactions across multiple touchpoints, from initial contact to final purchase. Hyros provides detailed insights into advertising campaigns, including which ads are driving conversions and where the most profitable customers come from. Due to these advanced targeting features, we've used Hyros to increase ROI of ad campaigns by 20%, which is why it is the most expensive tracking tools on the market.
Zapier (Automations)
I'm sure you are familiar with Zapier. I've been using it for years to connect different systems together. Now that GHL can do the same job of a dozen different tools and programs it is less vital than it was a few years back, but it still comes in handy for automating menial tasks and improving productivity. When it comes to ads, Zapier helps tracks progress by aggregating data into spreadsheets and other automated tasks that can help productivity and decision making.