At 43 years of age I enjoy playing the piano, a hobby I've been engaging in for almost 5 years now. Growing up in Vermont and currently living near Steamboat Springs ski resort in CO, I've been snowboarding since age 12.
I used ChatGPT to create the HTML code and formula we used for the 'Commission Calculator' which we highlighted in the VSL (Video Sales Letter). This innovation allowed us to highlight how much more money the solar sales reps could make by selling solar with this clients company vs. their current EPC.
The upsell was the choice between our CRM system for $97/month or the CRM system and an accompanying Chat bot for $197/month. We had a 30% conversion rate to the $97 system and half of the upsell buyers went with the $197/mo chatot option.
(TikTok)
I've been actively building funnels , workflows and other marketing infrastructure with GHL for over 4 years. It is the best all in one marketing tool available in my opinion. I require that all my clients use either their own HighLevel CRM or use my Whitelabel version of the software. The software seamlessly integrates with ad platforms like Meta, TikTok and LinkedIn. Weather you have a local mom and pop shop or a fortune 500 brand, this tool can be the all-in-one solution for your entire digital marketing infrastructure. P.S. I used GHL to build this website.
Canva is my favorite tool for creating images, weather for crafting image-ads or image elements for video ads, or funnels. I am much more a professional copywriter than I am a visual artist so I use the pro version of Canva to help me bridge the gap while creating stunning visual designs. I often joke that you'd have to be a photoshop master and a professional graphic designer a decade ago, to do what anyone can do with Canva today. When you understand marketing and human psychology and you combine that with an intimate knowledge of how to use Canva, you can make amazing, high converting ads and other vital graphics with Canva.
I've used lots of video editors and video marketing tools over my 16 year digital marketing career and with its AI integrations, VEED is my new favorite. The PRO version of this software allows me to crank out professional, high converting videos for any offer, and test new hooks and CTA's with ease.
Hyros is a third-party ad tracking and attribution platform that helps businesses understand their ad performance and optimize their ad spend. It tracks customer interactions across multiple touchpoints, from initial contact to final purchase. Hyros provides detailed insights into advertising campaigns, including which ads are driving conversions and where the most profitable customers come from. Due to these advanced targeting features, we've used Hyros to increase ROI of ad campaigns by 20%, which is why it is the most expensive tracking tools on the market.
I'm sure you are familiar with Zapier. I've been using it for years to connect different systems together. Now that GHL can do the same job of a dozen different tools and programs it is less vital than it was a few years back, but it still comes in handy for automating menial tasks and improving productivity. When it comes to ads, Zapier helps tracks progress by aggregating data into spreadsheets and other automated tasks that can help productivity and decision making.